After sending the survey to your customers or prospects you will wait for your results written in our reports. Thanks to futurescore.io, you will see them in real time. Even if we use our machine learning tool, you will need to wait for a certain number of answers to have reliable results. For that, futurescore.io uses a color code to indicate if the number of answers is enough (green) or not (orange to red).
After that, you may read your results in two ways.
Reading the whole results in one shot is the purpose of the matrix. Four quarters for four categories: STAR, IMAGE, BASIC, DOG.
STAR: in this quarter you will see your future best sales. Our advice is to buy a lot of them as you can have a good margin. These products will increase your conversion rate.
IMAGE: here you will find products with a maximum impact in terms of communication but with a minimum sales potential. Our advice is to buy some items of this product category according to the style and your company positioning. You can have a lot of visibility thanks to these products, but your sales potential should be quite low. These products will increase your traffic.
BASIC: here you will find products with the maximum sales potential but the minimum impact on client appeal. You can buy a lot of them with a minimum risk, but this kind of products will not increase the conversion rate or the traffic. However, it will increase your average basket.
DOG: here you will find the riskiest products. Customers are not ready for them. Maybe it’s only a question of bad timing. However, sometimes you may benefit from a special marketing launching (movie, sport event, fashion show, blogger, etc.). We advise you to think very well before buying them and to select your suppliers very carefully according to your sales strategy.